Sales and Marketing

Tractor Marketing Intern

Job ID: 2289
Location: Hybrid, Racine, WI, US

Additional Locations:
New Holland, PA, US

Job Family: Sales and Marketing
Job Type: Intern / Co Op
Employment Type: Full Time

Engineering & Technical
Industrial
commercial
early-career

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About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.  

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Intern Program Overview

We are committed to building a strong talent pipeline by investing in early career professionals. Our internship and co-op programs provide mentorship, training, hands-on experience, and growth opportunities that empower students to explore their career paths with confidence. Through competitive wages, networking events, social and volunteer activities, professional development workshops, and housing support, we strive to deliver one of the best internship experiences—designed to develop and inspire the talent of tomorrow. Interns will work full-time hours during the summer.

Job Purpose

The Tractor Marketing team develops, launches, and supports tractor sales in the North American market. With several new product launches planned in the coming years, the team plays a vital role in connecting product development, sales, and marketing activities to ensure successful go-to-market strategies.

As a Tractor Marketing Intern, you will gain hands-on experience with product launches, market research, and dealer/customer engagement while working closely with both the sales region and marketing teams. This role offers the opportunity to see many aspects of the business and contribute directly to high-visibility projects.

Key Responsibilities

Your responsibilities may include:

  • Conducting market research to support product positioning and strategy

  • Assisting with sales training materials and sessions

  • Supporting product delivery surveys with dealers to gather customer insights

  • Participating in farm shows and industry events representing the brand

  • Assisting with photoshoot planning and support for marketing content

  • Tabulating and analyzing survey results to identify trends and opportunities

  • Engaging in dealer and customer interactions to understand needs and feedback

  • Developing and delivering presentations for internal and external stakeholders

Preferred Qualifications

Candidates must be pursuing (at minimum) a Bachelor’s degree in one of the following majors or a related field: Marketing, Agriculture, Communication, Business, Engineering, 

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future.

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal “Know Your Rights” poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
 

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

 

If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com.
 

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