engineering
& technical

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Logo, CNHI Industrial. Precision Technology. A person uses a tablet touch screen to examine a farm field.

A tractor pulls various equipment across a farm field. Text, Precision.

Two people point at a laptop in an office.

The tractor pulls a tiller behind it and tills the field. Text, Prescription Rate Application. People in an office check readings from a unit in the field on their laptop.

A harvester moves across a field. Text, Yield Mapping.

Blue lines overlay the field and show a computer map of the field. A farmer marks a clipboard as the tractor moves by behind him. Text, Real Time Telematics.

Two tractors move across a field. A tractor pushes dirt with a front-mounted shovel.

An excavator piles dirt in an open field. A person controls it from a tablet.

Text, Automation. A tractor with a hay baler moves across a field and deposits the bales of hay.

Text, Automation system detecting reduced grain quality.

Supervised Autonomy. A unit with no driver drives beside a unit with a driver.

Text, Full Autonomy. An autonomous vehicle spreads seeds on a field.

Logo, CNHI Industrial. Breaking New Ground. Innovation. Sustainability. Productivity.

(SPEECH)[UPBEAT MUSIC]

(DESCRIPTION)
Text, FARMERS ARE FACING THE GREATEST CHALLENGES EVER.

Two men kneel in a field of crops. One woman gestures to another, behind farm equipment.

Text, FEEDING A GROWING POPULATION.

SHIFTING CLIMATES.

A riverbed is cracked and dry.

Text, LABOR SHORTAGES.

One man holds a tablet in front of another smiling man outdoors.

Text, WE HELP OUR CUSTOMERS.

BE PROFITABLE.

BE PRODUCTIVE.

BE SUSTAINABLE.

Cattle graze on a green field.

Text, PRECISION TECHNOLOGY.

AUTOMATION, FROM TILLAGE TO HARVEST.

A harvester drives over an amber field.

Text, DRIVING HIGHER YIELDS.

REDUCING WASTE.

DOING MORE WITH LESS.

OUR PATH TO AUTONOMY.

Tractors and other equipment drive across farms.

Text, EXPANDING OPERATING WINDOWS.

INCREASING EFFICIENCY.

IMPROVING QUALITY

CONNECTED PLATFORMS

SEAMLESSLY CONNECT FARMERS TO THEIR MACHINES.

THEIR FIELDS.

THEIR TEAM.

THEIR PARTNERS.

ANYWHERE.

ANYTIME. A tractor drives at night.

Text AUTOMATION.

AUTONOMY.

CONNECTED PLATFORMS.

CNH INDUSTRIAL. Breaking New Ground WITH TECHNOLOGY. Innovation. Sustainability. Productivity.

(SPEECH)[MUSIC PLAYING]

(DESCRIPTION)
Breaking New Ground, Innovation Sustainability Productivity

(SPEECH)
DAN ESLINGER: CNH Industrial technology makes every operator an expert. The interesting thing about what we do at CNH Industrial is that we take normal humans that can maybe operate at an non-highway vehicle, so your car, your truck, and we can put them into a field and make them able to follow a line that is no bigger than your pinky finger endlessly for miles in a straight line, in curves, pivot irrigation. And I think that’s really something that most people don’t understand about our industry.

JOHN PREHEIM: Data can give farmers superpowers. If you look at how technology’s driven a lot of industries over the past few years, the massive amount of data that people have access to bring that up to the cloud, and it really gives you an ecosystem that you can create. You as a farmer that have a large fleet of equipment, for example, you can turn all your operators into excellent operators by providing advisement and recommendations that you can send back down to them in the equipment and really monitor how the agronomic activity is performing.

DAN ESLINGER: Then you go and extend that and data really gives you that rewind and fast forward to predict what you’re going to be able to get for yield out of that Earth based on what you’ve done on past farming practices.

JOHN PREHEIM: But because we’re adding intelligence and capabilities to the platforms and communication between them, it really enables somebody to scale.

DAN ESLINGER: CNH Industrial’s technology helps farmers grow their business.

(DESCRIPTION)
Text, Innovate with Us, www dot cnh industrial dot com

Strips of metallic red, silver and gray whoosh, Logo, C N H I, Industrial

(SPEECH)[MUSIC PLAYING]

(DESCRIPTION)
Text, Raven, Customer-Centric Innovation. Erin Rinehart, Director, Strategic Marketing.

(SPEECH)
ERIN RINEHART: We are here at Raven headquarters in Sioux Falls, South Dakota. This facility is the main innovation hub for CNH Industrial. Here, we collaborate and listen with our customers to help advance farming through innovation and deliver that value to the broader CNH industrial business and its brand lines.

Sioux Falls is a strategic location surrounded by agriculture. It is so energizing to come to work each day. We’re truly innovating in every corner of the building. A key part of Raven’s success model is providing our team members with an environment that fuels innovation and encourages collaboration. Head just 10 miles north, and you’ll find Raven’s Innovation Campus. The Innovation Campus is an extension of that environment, with a few hundred acres of farmland.

ALEX WEIDENBACH: The Raven Innovation Campus is where technology meets customers, where we’re breaking new ground for our customers every day. Everyone at Raven and KSIH and New Holland are passionate about our customers. Our customers are farmers. That’s our friends and family. We don’t just come to work to make product. We come to work to make the lives better for our friends and family.

LUKE PUCKET: We expect people to go out, learn from our customers, experience their dayy-to-da tasks, know their process, know their workflow. How can Raven Technology meet them where they’re at today, and what technology do we need to be looking at for the future in order to meet their problems then?

PAUL WELBIG: Working closely with our customers really allowed us to gain incredible insights about their operation and the challenges they experience. That feedback feeds right back into our innovation pipeline. We look at that as kind of a continuum of change– addressing solutions, working with the customers, making improvements. Lo and behold, there’s going to be new opportunities for improvements. And so it’s just a constant cycle of innovation.

(DESCRIPTION)
Paul Welbig.

(SPEECH)
We started some programs to work with our customers more closely. Who better to ask about what improvements we can make and what challenges our customers may face than the customer themselves?

NEAL HIEMSTRA: Agtegra Cooperative is the largest locally owned cooperative in the nation. Events like this are great. A lot for me is to learn about the new products, but also to interact and network with a lot of the other egg retailers out there, taking that information back with Raven, working with them on collectively building a product that meets everyone’s needs.

ALEX WEIDENBACH: We had customers come in, and we asked them, when do you see autonomy? When do you want it here? And it was resounding. They said yesterday, two years ago, they had thousands and thousands of acres that they can’t get to in time. This is why they need autonomy.

This is the impact that we’re making every single day. We can take this technology and tailor it to however the customer needs. At whatever stage they’re on the path to autonomy, Raven has that modular tech stack to do it.

LUKE PUCKET: You talk to any farmer out there– what do they want to do, what are they passionate about– their number-one goal is to be able to produce food for the entire world and to be able to pass that land on to future generations. Precision egg technology helps them do that. It helps them apply exactly the right products when they need to apply it, where they need to apply it, at exactly the right rates.

RYAN MOLITOR: That customer-centricity and partnering tightly with them early on in the development process is how we stay at the forefront of bringing these technologies to market.

We get really excited when we talk to a customer that has maybe implemented a connected workflow recently. And we spend some time showing them and teaching them how to use that, and then they can come out of the season and say, hey, this was awesome. We implemented this, and we gained another 20% efficiency across our entire fleet. That’s a huge win for us.

We are so excited to continue to develop and work with our customers on what’s next. And I can promise you, this is really just the beginning.

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Logo, CNH Industrial. Breaking New Ground, Innovation, Sustainability, Productivity.