Sales and Marketing

1.)  Job Purpose: –                                                                                                                           

Cascade monthly dealer targets and monitor target achievement; Participate in enquiry/prospect generation activities/ customer events and meets with the objective of enhancing sales volumes for the assigned dealers within the area’s sales strategy and CNH guidelines

2.) Dimensions: –

Reporting through Superiors / Managers :    Regional Manager/ Zonal Head S&M

Reporting through Subordinates                 :  CCM Manager /Sales Executive         

Position Responsibility                                    : Assigned Location (Ahmedabad)

3.) JOB RESPONSIBILITIES : –

·      Cascade the monthly volumes into daily volumes by models and variants for the dealer; Track on a daily basis the volume sales;

·      Suggest and provide inputs to dealers to enhance daily sales such as plant visits, meetings with bank representatives, trainings, promotional activities, etc. in order to achieve the target volume sale per dealer

·      Monitor on a daily basis the working capital fund rotation per dealer through Advance Delivery (ADS) tracking tool; Influence the crediting bank for faster rotation of funds;

·       Follow up with dealers for additional fund requirement for seasonal periods; Receive the billing requirements from dealers and share on a consolidated basis with Area Manager;

·      Follow up with the dealers for completion of required documentation for timely submission to HO in order to minimize financial issues for enhancing sales

5.) Background Information and Main Activities: –

To generate new leads & execute the sales strategy as communicated by Area Manager to achieve the sales volume /no. of the assigned territory. Understanding about the local market & customer preferences. Create & develop better customer satisfaction .Collect market share related information from RTO and share with supervisor; Identify and visit competition dominated pockets. Seek feedback from own customers and competitions customers; Visit competition’s dealerships to understand market trends, sales and promotional activities. Share relevant information with service, sales and product marketing in order to gather timely and adequate intelligence. Participate in demonstrations, customer meets, service campaigns organized by the MDM team; Generate inquiries and monitor closure of sales by dealer salesman. Conduct technical days and share knowledge on new products, product changes, etc. with the salesmen and service mangers at the dealerships including the new staff at the dealerships. Highlight the differences on the product from the competition; Provide inputs on understanding the area, calculate the industry / market size .Generate ideas on ways to enhance sales in order to enhance manpower productivity and achieve target volume

6.) Work Relationship: –

Internal      

NSM/ZH/ CBU Manager/Area Manager /CCM / Zonal Heads Technical /Technical Training Centre specialist, Corporate communication Manager & his team

External

Dealers & distributors Team /Sr. Govt. Functionaries /Media / Business & Industries Associations/Chamber of Commerce.

7) Qualification, Age and Experience: –

               Education –

B.Tech (Agriculture Engg. / Mechanical)

Professional Qualification –

B.Tech (Agriculture Engg. / Mechanical)

Experience

Minimum 5 – 10 years of experience with at least 1 years in tractor Sales

Age

25 – 35 Years

8) Other Information’s:

·      Good Communication Skills

·      Inter Personal Skills

·      Key Influencing skills

·      Hardworking

·      Networking Skills