About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.  

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

As a Product Marketing Specialist, you will be part of a team of Precision Technology product and dealer business experts who are tasked with executing marketing strategies centered around end-to-end technology solutions. The collective team under the leadership of this role will identify region market trends for future product development and use customer centric practices to bring new products to market through iron platforms or aftermarket. This position will be focused on all CNH Ag brands.

Key Responsibilities

• Define and support regional product marketing action plans to implement global directives.
• Act as a Precision Technology ambassador across all marketing channels.
• Serve as the central communication contact point, articulating current and future tech stack plans in relation to CNH brands and global/regional needs.
• Identify opportunities and coordinate activities for product knowledge dissemination (e.g., bulletins, training content, etc.).
• Identify regional trends from field experience, local trade shows and events, and competitive activities in automation and precision technology.
• Collaborate cross-functionally with Product Management and Product Specialists to ensure development projects meet customer needs.
• Validate and integrate customer feedback to support the definition of new product developments and improvements.
• Review product pricing positioning in collaboration with sales teams, central marketing, and pricing.
• Monitor sales KPIs and customer technology adoption rates.

Experience Required

• Minimum of 3 years of experience in precision agriculture, ideally including marketing and/or commercialization of precision ag products.
• Strong knowledge and skills in marketing, business operations, and sales.
• Solid understanding of the agricultural machinery industry, dealer distribution structures, and customer segments.
• Ability to collaborate with various internal and external stakeholders.
• Capability to work cross-functionally.
• Ability to manage multiple projects simultaneously.
• Fluent in English; additional languages are a plus.
• Team spirit, independence, organizational skills, flexibility, hands-on mentality, curiosity, and openness.

Preferred Qualifications

Degree in business administration or agricultural engineering with a focus on marketing, or equivalent fields of study

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs 
• Charitable contribution matching and Volunteer Time Off