Sales and Marketing

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.  

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

The Marcom and Marketing Services role focuses on developing and executing marketing communications strategies, creating engaging content, managing campaigns, and ensuring brand consistency across all channels, while also supporting marketing services activities.

The role requires a unique blend of marketing proficiency, leadership acumen and the capability to implement impactful marketing campaigns in a dynamic market environment by developing and implementing effective marketing communication strategies and support marketing services activities to enhance brand awareness, drive engagement, and achieve business objectives

Key Responsibilities

Primary and Secondary duties:

1. Develop and execute field marketing activities to achieve lead generation in line with sales targets and opportunities in the marketplace aligned with business requirements.

2. Collaborate with the sales, after sales, mark

Primary and Secondary duties:

Marketing Communications:

· Develop and execute marketing communications plans and strategies.

· Create engaging and compelling content for various channels (e.g., social media, website, email, print).

· Manage and optimize social media presence and engagement.

· Coordinate with design teams and external agencies to produce marketing materials.

· Track and analyze campaign performance, identifying areas for improvement.

· Collaborate with the sales, after sales, marketing, and dealers’ team to create and disseminate compelling and localized marketing content, such as brochures, presentations, case studies, and webinars.

· Conceptulize, develop, manage regularity and consistency and inclusivity of internal communication through the relevant tools and methods

Marketing Services:

· Support the execution of marketing campaigns and initiatives.

· Support field marketing activities to achieve lead generation in line with sales targets and opportunities in the marketplace aligned with business requirements.

· Assist in planning and executing events, trade shows, and other marketing activities.

· Manage and maintain marketing collateral and resources in relevant languages

· Conduct market research and analysis to identify opportunities and trends.

· Collaborate with cross-functional teams to ensure alignment and consistency.

· Coordinate and drive marketing Process automation along with IT teams, test and train the users, ensure usage of new tools and measure performance.

· Provide support to After Market Solutions to develop and disseminate communication

eting, and dealers’ team to create and disseminate compelling and localized marketing content, such as brochures, presentations, case studies, and webinars.

3. Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for growth.

4. Manage and coordinate local trade shows, conferences, and events to maximize brand exposure and generate leads.

5. Plan, Manage, coordinate, and execute Factory visits for maximum RoI.

6. Plan, Manage, coordinate, and execute machines Demonstrations to establish new machines in existing and new markets/applications/customers and help inroads in opening new opportunities while adhering to SoPs and policies.

7. Plan, Manage, coordinate, and execute Rental business for maximum utilization of machines and collection within agreement terms.

8. Coordinate and drive marketing Process automation along with IT teams, test and train the users, ensure usage of new tools and measure performance.

9. Coordinate with stakeholders for conducting Training sessions for Sales and service teams,

10. Plan, Manage, coordinate, and execute Rural business development activities.

11. Plan, Manage, coordinate, and execute CSR initiatives along with stakeholders in the system.

12. Monitor and analyze marketing activity/campaign performance, including ROI, lead conversion rates, and sales pipeline impact. Proactively improve to maximize RoI.

13. Champion the marketing policies and SoPs to ensure adherence and compliances.

14. Champion the Risk & Compliances are adhered to for the marketing function. Coordinate to Facilitate the regular audits with the stakeholders.

15. Manage budget for the marketing function.

Experience Required

Minimum of 12 years of experience in marketing, with at least 7 years in a Marcom & Marketing Services role.

3. Experience in the Construction Equipment / Commercial Vehicle industry or B2B marketing is preferred.

Preferred Qualifications

. Bachelor’s degree in engineering and a master’s degree in marketing / business administration.

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs 
• Charitable contribution matching and Volunteer Time Off