Sales and Marketing
CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction.
At New Holland, the Inside Sales and Business Optimization team is the tip of the spear for New Holland’s efforts to modernize our utilization of sales management technologies and to bring an enhanced form of sales support to our network of dealers in the U.S. and Canada. We are looking for someone who is passionate about this industry and is enthusiastic about marketing and sales technology, encouraging strong dealer relationships, and leading a team of inside sales professionals that will support our dealers nationwide.
Reporting directly to the Vice President of New Holland North America, the Director will focus on building a team that can effectively engage and support our dealers remotely, providing them with business planning guidance and commercial support. This role will also be responsible for implementing brand-wide commercial automation strategy, including the move to a Salesforce-based CRM system for New Holland and our dealers. This includes engaging with and training our field sales team and dealers on Salesforce, as well as finding opportunities to integrate additional sales and marketing support software that can work with Salesforce and improve our sales funnel the generation of and conversion of leads.
- Develop and implement regional Inside Sales plans for achievement of annual market growth objectives, including share of market, wholesale and retail volumes, dealer inventory management, and commercial profit margins.
- Lead a team of Inside Sales Managers who will call on our dealers remotely, developing processes and tools to evaluate effectiveness of both Inside Sales team and engaged dealers.
- Champion go-to-market innovation and distribution evolution in compact, utility and outdoor lifestyle product segment
- Develop SFE process (Salesforce Effectiveness) in collaboration with internal team members across CNH commercial services, ICT, and sister brands, along with external advisors.
- Lead New Holland SFE including planning, sales team communication and education, and execution tracking applying the industry-best KPI.
- Integration of e-commerce and dealer quoting tools into sales process
- Accountability to understand identified challenges and results gaps with data-driven root cause problem solving and development of actionable, measurable and sustainable countermeasures.
- Developing, empowering and encouraging the sales organization through clear expectation setting, meaningful feedback and mentoring for outstanding success.
- Coordinate integration of marketing campaigns into sales process to ensure accurate tracking of marketing activities and sales conversions as a result.
The qualified candidate will have:
- Bachelors Degree or equivalent experience in Business Management, Engineering, Agriculture, Economics, Finance or similar
- Minimum 10 years of sales & marketing experience in machinery, power-sports or associated industry space, with proven skills in market analysis, financial acumen, professional negotiation, strategic leadership and consistent delivery to P&L or commercial objectives.
- At least five years of experience in people management.
- Strong track record in developing sales organizations and leading across business functions.
Preferred candidates would have:
- Advanced degree (MS, MBA or equivalent) in relevant field of study.
- Experience in managing risk through root cause problem solving and Lean management.
- Highly developed and intuitive analytical and interpersonal skills with the ability to glean customer and market insights through day-to-day interaction with dealers, producers and other leaders in the agricultural industry.
CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information!
The annual salary for this role is $142,000 – $190,000 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal « EEO is the Law » poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com.
Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
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