Sales and Marketing

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.  

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

1) Job purpose:

To be able to work and execute following fields of work within the domain

· Competition product and feature benchmarking analysis

· Industry & Market analysis

· Marketing material

· Sales support

· Product Pricing

· Conferences, Exhibitions & Events support and execution

· Product Training

· Customers’ factory visit facilitation

· Order Loss Analysis

· Product improvements

Key Responsibilities

Competition analysis · Visit competitor machines to understand features/benefits · Conduct performance and feature benchmarking · Prepare selling against arguments · Hire competitor machines for benchmarking inside plant · Create product attribute chart of CASE vs competitors · Set performance benchmark and targets for CASE products · Tracking new launches by competitors

Industry &

Market analysis · Conduct primary research by meeting customers & machine users to understand customer needs · Internal research – Study the product, Prepare questionnaire, Customer interviews, preparation of report for management · Study of new applications, sector opportunities, suggestions and development with customer trials · Study market/segment trends, key drivers & Segmentation for targeting markets

Marketing

material · Prepare cue cards, product presentations, walkaround videos, selling against presentations, walkaround scripts · Content for brochures, mailers, standees, spec sheets and approve designs

Sales support · Respond to queries of sales team over mail/phone · Tender Support · Raise request and support in creation of new variant code

· Collection of costs for new features required · Confirmation of availability for special attachments/variants · Regular communication to field on Product Upgrades · Generating new variant configuration in SAP modules & should be very well conversant with SAP Transaction codes and utility. · Updating of maintenance cost data and communication to field

Pricing · Pricing Meeting Inputs from Plant · Collect competitor prices/invoices and discount structure- new & current products · Presentation to Management on Price Positioning

Conferences,

Exhibitions &

Events · Product walkaround & presentation · Prepare the content for message boards for display for Case products · Training of manning list for Case team for our stall · Study competition machines for details on new features and messages

Training · Respond to queries on product specification, attachments, pricing, lead time for development · Training online and offline · Meeting customers during plant visits- gain feedback on customer needs and experience on Case products- escalate issues if feedback provided by customer

Experience Required

Experience 8 – 10 Yrs.

Preferred Qualifications

Qualification and Experience: –

Education BE/B.Tech- Mech or Auto Engineering

Professional Qualification- MBA/ PgDM marketing (Optional)

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs 
• Charitable contribution matching and Volunteer Time Off