Sales and Marketing

COMPANY PROFILE:

CNH Industrial is a global capital goods company specializing in equipment and services for Agriculture and Construction. The Company operates commercially through its brand portfolio which includes Case IH, New Holland Agriculture, Steyr, CASE and New Holland Construction Equipment. More information can be found on the corporate website: www.cnhindustrial.com

WHO WE ARE LOOKING FOR: 

The Business Aftermarket Manager (BAM) is a key strategic role within CNH Aftermarket Solutions (AMS), responsible for driving business expansion, revenue growth, and dealer profitability across Parts and Attachments within their assigned territory.

This position requires a strong commercial acumen, market-driven strategy execution, and a proactive field support approach, ensuring dealers maximize their aftermarket potential and achieve best-in-class service capabilities. The BAM will work closely with dealers, leveraging data-driven insights, competitive analysis, and sales enablement tools to develop market-specific growth strategies and execute high-impact commercial initiatives.

Success in this role will be measured by the ability to transform insights into actionable business plans, optimize dealer performance, and support the long-term sustainability and profitability of the CNH Aftermarket network.

YOUR KEY RESPONSIBILITIES: 

1. Market-Driven Growth & Business Development

• Develop and implement dealer Aftermarket Business Plans (ABPs) with clearly defined sales targets, revenue objectives, and market-specific strategies.
• Maximize revenue and gross profit growth across Parts and Attachments, ensuring alignment with BDG and company profitability goals.
• Leverage market intelligence (dealer insights, competitive benchmarking, and demand trends) to develop territory-specific actions that drive sales expansion.
• Enhance parts and service penetration by identifying high-potential segments and executing targeted prospection initiatives.
• Lead structured commercial initiatives, including tailored promotional campaigns, dealer-specific growth incentives, and competitive positioning strategies.

2. Dealer Network Development & Performance Optimization

• Build and maintain strong partnerships with dealer leadership (CEOs, Parts Directors) to optimize their aftermarket performance and service capabilities.
• Implement performance tracking metrics to measure dealer KPIs, including Parts capture rate, service revenue contribution, and workshop efficiency.
• Enhance dealer engagement and accountability, ensuring execution of agreed commercial plans and continuous business improvement.
• Drive alignment with the GDPP (Growth Dealer Profitability Program), focusing on network enhancement, revenue diversification, and financial sustainability.

3. Market Strategy, Forecasting & Profitability Management

• Develop accurate, data-driven forecasts, aligning BDG, F1/F2/F3 submissions, and strategic planning cycles.
• Identify competitive trends, pricing shifts, and emerging market opportunities, proactively adjusting business strategies to maintain a competitive edge.
• Optimize parts pricing and discount strategies, ensuring market competitiveness while maintaining profitability.
• Support the AMS Marketing Team in aligning field execution with broader CNH brand strategies and aftermarket sales programs.

4. Cross-Functional Collaboration & Sales Enablement

• Act as the primary field liaison between AMS Marketing, Brand CE, and Parts Logistics to ensure efficient execution of growth initiatives.
• Work closely with CNH CAPITAL to support dealer financial planning, ensure sustainable credit management, and align parts plafond strategies with business objectives.
• Collaborate with Lifecycle & Material Management teams to ensure inventory availability aligns with market demand and dealer requirements.
• Contribute to Parts strategy development, supporting initiatives such as REMAN, NexPro, and Telematics solutions to enhance aftermarket value propositions.

5. Network Expansion & Service Penetration Optimization

• Assess dealer territory coverage, identifying gaps and recommending territory expansions, consolidations, or reassignments to strengthen aftermarket reach.
• Support dealership infrastructure development, ensuring workshops and service points align with CNH standards and market needs.
• Lead the implementation of workshop KPIs, tracking and optimizing service penetration rates per active machine population to maximize parts consumption potential.
• Promote service-led business development, aligning parts sales with machine lifecycle support strategies.

YOUR KEY COMPETENCES AND QUALIFICATIONS:

• Aftermarket Business Acumen – Proven expertise in CE or industrial equipment aftermarket sales, service, and dealer management.
• Strategic Thinking & Market Development – Ability to define, implement, and adjust long-term commercial growth plans based on real-time market insights.
• Strong Commercial Execution – Track record of revenue growth, dealer engagement, and profitability management in an Aftermarket environment.
• Analytical & Data-Driven Approach – Experience leveraging market intelligence, sales data, and competitive benchmarking to drive business decisions.
• Leadership & Influence – Ability to engage, negotiate, and develop high-level partnerships with internal and external stakeholders.
• Results-Driven & Autonomous – Self-starter with a strong ability to manage priorities, execute strategies, and deliver measurable business impact.
• Minimum Bachelor’s/Master’s degree in Business, Engineering, or a related field.
• Minimum 10+ years of experience in Aftermarket Sales, Machine Sales, or Dealer Management.
• Strong familiarity with Aftermarket/Parts business models (Construction Equipment expertise is a plus).
• Proven success in dealer business development, Parts pricing strategies, and service-driven revenue growth.
• English fluent

WHAT WE OFFER YOU:

• Employment contract
• Wide range of employee benefits
• Work in an international environment
• Opportunity for professional development
• Company car