Sales and Marketing
CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction.
The Precision Segment Marketing Communication Manager is tasked with developing and implementing strategies which promote company growth and brand awareness specific to the Precision Technology within the New Holland Brand. Reporting directly to the Director of Commercial Marketing, the Marketing Manager will focus on the objectives of creating a cohesive messaging and market positioning strategy reflective of an industry leader, while consistently generating new high-quality sales leads and brand awareness for our technology offerings. This role serves as a key point of contact within the marketing team; working with cross-functional teams like product marketing and our Precision Technology Group within the larger CNH organization.
The ideal candidate will be within a reasonable driving distance to our corporate office location in New Holland, PA, Racine, WI or Sioux Falls, SD and will have a HYBRID working environment. Consideration will be given to other candidates that are within driving distance to other CNH facilities.
- Subject Matter Expert (SME) for New Holland Precision Solutions for assigned campaigns, marketing content development, implementation, and marketing analytics.
- Partner with product marketing, sales, and technical teams to develop compelling content for new product launches and lead generation campaigns, including messaging development and implementation through critical communication tactics that align with business objectives.
- Develop and refine marketing communications strategy and brand positioning plans to ensure clear, impactful communications to dealers and customers.
- Participate and support customer-facing events and programs: tradeshows, sponsorship functions, webinars and other ad-hoc items as defined.
- Coordinate creation and production of brochures, Point-of-Sale, flyers, leaflets and any supplemental materials that will be used for digital/website and social media.
- Guarantee timely release in the Digital Asset Manager (DAM) of all customer segment related assets (Widen & Channel marketing tools) and update and guide development of precision sections of the brand website.
- Follow print and digital content development from briefing phase (in collaboration with product marketing and product launch responsible teams), to messaging and copywriting, photo-shooting (in collaboration with internal AV team or external agencies responsible), final layout of Master version (editing, quality check and /budget adjustments) and activation of roll out.
- Coordinate suppliers for creative asset development and copywriting.
- Administrate responsible areas in Commercial Marketing budget, keep assigned cost center within limits.
- Bachelor’s degree in Marketing, Business, Communications, or related field
- At least four (4) years of digital marketing experience
- Experience with both brand-building activities and performance-marketing activities to drive sales results
- Experience in marketing campaign development, implementation and measurement
- Ability to travel at least 25%
The ideal candidate will have:
- At least three (3) years of experience with B2B/B2C Go-To-Market program strategy, development and/or implementation
- Working knowledge of new media and web/digital based technologies
- Agricultural or heavy equipment experience is preferred, but not mandatory
CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information!
The annual salary for this role is $84,000 – $112,500 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal “EEO is the Law” poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnh.com.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
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