Sales and Marketing
Brand Communication Specialist
Job ID: 21216
Location: Modena, Emilia-Romagna, IT
Job Family: Sales and Marketing
Job Type: Permanent
COMPANY PROFILE:
CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence.
Each of the CNH Industrial’s brands is a major international player in its specific industry: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Helieuz Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions.
More information can be found on the corporate website: www.cnhindustrial.com
PRIMARY FUNCTION:
In synergy with the Brand Communication manager, the Brand Communication Specialist is responsible for defining the strategies of the presence of the media.
Through promotion activities, he/she can improve the visibility of the company and increase the number of users in target reached / achieved.
ESSENTIAL RESPONSIBILITIES:
Monitor and report competitors‘ websites and their online behavior, granting consistency across the board to have best in class references;
Plan & coordinate photo/video production (for brochures, website, advertising);
Create local communication material and new brochures development;
Manage the Press Relation External Agency and the Press relation in the major location (define the press releases, organize press events);
Gather the information from the web agencies and report on a monthly basis the website analytics related to corporate portals, dedicated product microsite, special project landing pages;
Management on ordinary content maintenance of the above websites;
Operative support of all European digital marketing activities;
Support the BOS (Brochure Ordering System) management and brochures sales control;
Work in conjunction with web agencies and ICT partners, granting consistency over the projects;
Work in conjunction with the Brand Communication Manager and the Product Marketing team for the creation of material (brochures);
Support and coordinate field market when supplying contents.
QUALIFICATIONS/REQUIREMENTS:
Degree in Marketing / Communication or equivalent experience in marketing area
Software packages knowledge (word processing, spreadsheets, graphics, photo manipulation programs etc.)
Presentation skills
Fluent English
Team player and problem solver
Be a self-starter, assertive and confident, with strong communication and interpersonal skills.
Be accurate
OTHER INFORMATION:
Unser Team im Bereich Ingenieurwesen & Technik
Entdecken Sie die interessanten und vielversprechenden Karrieremöglichkeiten in unseren technischen Abteilungen, wo Sie Ihre Fähigkeiten und Erfahrungen erweitern, Ihre Karriere vorantreiben und die Bedürfnisse unserer Kunden mit innovativen Lösungen erfüllen können.
View Working at CNH video transcript
(SPEECH)[UPBEAT MUSIC]
(DESCRIPTION)
Title, Working at CNH. A worker, framed by construction equipment, tends to crops in a field.
A farmer oversees the growth of verdant plants.
Text, Grow Together. A diverse group of young women at work in a number of office settings.
Text, Diverse.
Workers in a warehouse. People hard at work in office settings.
Text, Inclusive. A team works together in collaboration. A worker walks through an office. Workers assemble machines. Text, One Team.
Text, Flexible. A sports team; construction workers on the job; men working as a team.
Text, At the forefront of Precision Technology. Images of technology and agricultural equipment in the field.
Using technology to modernize a wheelchair and modify a vehicle. Text, Digitalization.
Text, Electrification. Alternative fuels.
Text, Well Being. A dad with his baby on an outdoor swing. A couple of surfers head into the ocean.
Text, Our people make the difference. The faces of a diverse group of smiling people.
Text, Join us on our journey.
Careers at CNH dot com.
BAUEN SIE SICH EINE KARRIERE MIT BEDEUTENDER ARBEIT AUF
Arbeiten Sie mit uns an vorderster Front in den Bereichen Präzisionstechnik, Automatisierung, Elektrifizierung und alternative Kraftstoffe. Werden Sie Teil eines Teams, das mit innovativem Denken und inspirierter Kreativität etwas bewegt.
View Working at CNH video transcript
(SPEECH)[UPBEAT MUSIC]
(DESCRIPTION)
Title, Working at CNH. A worker, framed by construction equipment, tends to crops in a field.
A farmer oversees the growth of verdant plants.
Text, Grow Together. A diverse group of young women at work in a number of office settings.
Text, Diverse.
Workers in a warehouse. People hard at work in office settings.
Text, Inclusive. A team works together in collaboration. A worker walks through an office. Workers assemble machines. Text, One Team.
Text, Flexible. A sports team; construction workers on the job; men working as a team.
Text, At the forefront of Precision Technology. Images of technology and agricultural equipment in the field.
Using technology to modernize a wheelchair and modify a vehicle. Text, Digitalization.
Text, Electrification. Alternative fuels.
Text, Well Being. A dad with his baby on an outdoor swing. A couple of surfers head into the ocean.
Text, Our people make the difference. The faces of a diverse group of smiling people.
Text, Join us on our journey.
Careers at CNH dot com.
BAUEN SIE SICH EINE KARRIERE MIT BEDEUTENDER ARBEIT AUF
Arbeiten Sie mit uns an vorderster Front in den Bereichen Präzisionstechnik, Automatisierung, Elektrifizierung und alternative Kraftstoffe. Werden Sie Teil eines Teams, das mit innovativem Denken und inspirierter Kreativität etwas bewegt.
View CNH: A History of Firsts video transcript
(SPEECH)[MUSIC PLAYING]
(DESCRIPTION)
Breaking New Ground: Innovation Sustainability Productivity
(SPEECH)
TIM ROSZHART: Farmers have a really important job, not just helping to grow the food that feeds all of
us but to do it in a way that’s sustainable for us as a people and us as a planet.
DAN ESLINGER: CNH partners with our customers to enable their business to operate. That’s
through the use of technology, deployment of capital, dealer and support networks, and everything that’s
required for them to operate their business successfully.
TIM ROSZHART: So for those workers that were blessed enough to get into the ag industry into farming,
it’s really around how do we amplify or expand the capabilities of what they can get done.
MATT AMES: It’s an exciting time for the tractors and for the farmers as these technologies mature and
these designs are put into use and are going to be rolled out to our customers.
TIM ROSZHART: With technology, we’re able to make decisions that care for every square foot of
ground. It’s a great way to take interest in connectivity and mobile apps, artificial intelligence, and
computer vision, these things that we see in other industries, in automotive, even in the gaming industry,
and others and how to– can actually bring those interests and those passions and those skills and use it
for this great purpose to help feed the world. That’s pretty cool.
(DESCRIPTION)
Text, Innovate with Us, www dot CNH dot com
Strips of metallic red, silver and gray whoosh, Logo, C N H I, Industrial
Technologie schafft neue Möglichkeiten zur Ernährung der Welt
Wir arbeiten mit unseren Kunden zusammen, hören auf ihre Bedürfnisse und nutzen ihr Feedback, um innovative Technologien zu entwickeln, die Konnektivität, Computervision und künstliche Intelligenz nutzen.
View Technology Creative New Opportunities to Feed the World video transcript
(SPEECH)[MUSIC PLAYING]
(DESCRIPTION)
Sunrays beaming down over a wheat field.
(SPEECH)
SPEAKER: The pace of change has always been fast.
(DESCRIPTION)
Tractors plow through a field.
(SPEECH)
CNH and our brands have never stood still.
(DESCRIPTION)
Black-and-white photographs of equipment from days gone by.
(SPEECH)
Our legacy is farming’s progress.
(DESCRIPTION)
Text, 1869, First steam engine tractor. 1892, First gasoline-powered tractor.
(SPEECH)
We have written the history of agriculture for over 180 years,
(DESCRIPTION)
1904, First all-steel thresher.
(SPEECH)
always innovating for the farmer, our customer,
(DESCRIPTION)
1917, World’s first mass produced tractor.
(SPEECH)
helping generation after generation get the job done,
(DESCRIPTION)
1923, Farmall. First all-purpose implement tractor. 1940, First self-tying automatic pick-up baler.
(SPEECH)
an endless dedication that has led to more firsts than any other agriculture company.
(DESCRIPTION)
1943, First commercial mechanical cotton picker. 1952, Europe’s first self-propelled combine harvester.
(SPEECH)
We revolutionized and kept reinventing for the industry,
(DESCRIPTION)
1960, First self-propelled windrower.
(SPEECH)
making operations more efficient,
(DESCRIPTION)
1964, First mower-conditioner.
(SPEECH)
more effective,
(DESCRIPTION)
1974, World’s first twin rotor combine.
(SPEECH)
more profitable.
(DESCRIPTION)
1975, First self-propelled grape harvester. 1977, First single rotor combine. 1980, First in-cab automatic sprayer control system.
(SPEECH)
Utilizing precision technology to drive higher yields.
(DESCRIPTION)
1995, First commercial use of integrated precision farming. 1996, First tractor with four-tracked system.
(SPEECH)
And in changing times, we are working to make our world more sustainable.
(DESCRIPTION)
2009, First wireless services to sync field to office. 2009, First zero emissions hydrogen-powered tractor.
(SPEECH)
Our concepts challenge the status quo.
(DESCRIPTION)
2016, First autonomous row crop tractor concept. 2017, First smart application system with individual nozzle control.
(SPEECH)
Introducing the future today,
(DESCRIPTION)
2019, First contactless camera system to navigate row crops. 2019, First production 100% methane-powered tractor.
(SPEECH)
paving the way with electrification and alternative fuels
(DESCRIPTION)
2020, First commercial autonomous solutions for agriculture.
(SPEECH)
we stand with the world’s farmers
(DESCRIPTION)
2022, First electric tractor prototype with autonomous features.
(SPEECH)
doing the hard yards,
(DESCRIPTION)
2022, First autonomous spreader.
(SPEECH)
carrying the banner of progress,
(DESCRIPTION)
2022, World’s first liquefied natural gas tractor.
(SPEECH)
forever breaking new ground.
(DESCRIPTION)
Logo, CNH. Breaking New Ground. Innovation, Sustainability, Productivity.
(SPEECH)[MUSIC PLAYING]
CNH: EINE GESCHICHTE DER INNOVATIONEN
CNH repräsentiert eine Familie von Marken, die die Geschichte der Landmaschinen über drei Jahrhunderte hinweg geprägt haben.
View Working at CNH video transcript
(SPEECH)[UPBEAT MUSIC]
(DESCRIPTION)
Title, Working at CNH. A worker, framed by construction equipment, tends to crops in a field.
A farmer oversees the growth of verdant plants.
Text, Grow Together. A diverse group of young women at work in a number of office settings.
Text, Diverse.
Workers in a warehouse. People hard at work in office settings.
Text, Inclusive. A team works together in collaboration. A worker walks through an office. Workers assemble machines. Text, One Team.
Text, Flexible. A sports team; construction workers on the job; men working as a team.
Text, At the forefront of Precision Technology. Images of technology and agricultural equipment in the field.
Using technology to modernize a wheelchair and modify a vehicle. Text, Digitalization.
Text, Electrification. Alternative fuels.
Text, Well Being. A dad with his baby on an outdoor swing. A couple of surfers head into the ocean.
Text, Our people make the difference. The faces of a diverse group of smiling people.
Text, Join us on our journey.
Careers at CNH dot com.
BAUEN SIE SICH EINE KARRIERE MIT BEDEUTENDER ARBEIT AUF
Arbeiten Sie mit uns an vorderster Front in den Bereichen Präzisionstechnik, Automatisierung, Elektrifizierung und alternative Kraftstoffe. Werden Sie Teil eines Teams, das mit innovativem Denken und inspirierter Kreativität etwas bewegt.
View CNH: A History of Firsts video transcript
(SPEECH)[MUSIC PLAYING]
(DESCRIPTION)
Breaking New Ground: Innovation Sustainability Productivity
(SPEECH)
TIM ROSZHART: Farmers have a really important job, not just helping to grow the food that feeds all of
us but to do it in a way that’s sustainable for us as a people and us as a planet.
DAN ESLINGER: CNH partners with our customers to enable their business to operate. That’s
through the use of technology, deployment of capital, dealer and support networks, and everything that’s
required for them to operate their business successfully.
TIM ROSZHART: So for those workers that were blessed enough to get into the ag industry into farming,
it’s really around how do we amplify or expand the capabilities of what they can get done.
MATT AMES: It’s an exciting time for the tractors and for the farmers as these technologies mature and
these designs are put into use and are going to be rolled out to our customers.
TIM ROSZHART: With technology, we’re able to make decisions that care for every square foot of
ground. It’s a great way to take interest in connectivity and mobile apps, artificial intelligence, and
computer vision, these things that we see in other industries, in automotive, even in the gaming industry,
and others and how to– can actually bring those interests and those passions and those skills and use it
for this great purpose to help feed the world. That’s pretty cool.
(DESCRIPTION)
Text, Innovate with Us, www dot CNH dot com
Strips of metallic red, silver and gray whoosh, Logo, C N H I, Industrial
CNH: A History of Firsts
We have shaped the history of agriculture with pioneering firsts spanning over three centuries.
View Technology Creative New Opportunities to Feed the World video transcript
(SPEECH)[MUSIC PLAYING]
(DESCRIPTION)
Sunrays beaming down over a wheat field.
(SPEECH)
SPEAKER: The pace of change has always been fast.
(DESCRIPTION)
Tractors plow through a field.
(SPEECH)
CNH and our brands have never stood still.
(DESCRIPTION)
Black-and-white photographs of equipment from days gone by.
(SPEECH)
Our legacy is farming’s progress.
(DESCRIPTION)
Text, 1869, First steam engine tractor. 1892, First gasoline-powered tractor.
(SPEECH)
We have written the history of agriculture for over 180 years,
(DESCRIPTION)
1904, First all-steel thresher.
(SPEECH)
always innovating for the farmer, our customer,
(DESCRIPTION)
1917, World’s first mass produced tractor.
(SPEECH)
helping generation after generation get the job done,
(DESCRIPTION)
1923, Farmall. First all-purpose implement tractor. 1940, First self-tying automatic pick-up baler.
(SPEECH)
an endless dedication that has led to more firsts than any other agriculture company.
(DESCRIPTION)
1943, First commercial mechanical cotton picker. 1952, Europe’s first self-propelled combine harvester.
(SPEECH)
We revolutionized and kept reinventing for the industry,
(DESCRIPTION)
1960, First self-propelled windrower.
(SPEECH)
making operations more efficient,
(DESCRIPTION)
1964, First mower-conditioner.
(SPEECH)
more effective,
(DESCRIPTION)
1974, World’s first twin rotor combine.
(SPEECH)
more profitable.
(DESCRIPTION)
1975, First self-propelled grape harvester. 1977, First single rotor combine. 1980, First in-cab automatic sprayer control system.
(SPEECH)
Utilizing precision technology to drive higher yields.
(DESCRIPTION)
1995, First commercial use of integrated precision farming. 1996, First tractor with four-tracked system.
(SPEECH)
And in changing times, we are working to make our world more sustainable.
(DESCRIPTION)
2009, First wireless services to sync field to office. 2009, First zero emissions hydrogen-powered tractor.
(SPEECH)
Our concepts challenge the status quo.
(DESCRIPTION)
2016, First autonomous row crop tractor concept. 2017, First smart application system with individual nozzle control.
(SPEECH)
Introducing the future today,
(DESCRIPTION)
2019, First contactless camera system to navigate row crops. 2019, First production 100% methane-powered tractor.
(SPEECH)
paving the way with electrification and alternative fuels
(DESCRIPTION)
2020, First commercial autonomous solutions for agriculture.
(SPEECH)
we stand with the world’s farmers
(DESCRIPTION)
2022, First electric tractor prototype with autonomous features.
(SPEECH)
doing the hard yards,
(DESCRIPTION)
2022, First autonomous spreader.
(SPEECH)
carrying the banner of progress,
(DESCRIPTION)
2022, World’s first liquefied natural gas tractor.
(SPEECH)
forever breaking new ground.
(DESCRIPTION)
Logo, CNH. Breaking New Ground. Innovation, Sustainability, Productivity.
(SPEECH)[MUSIC PLAYING]
CNH: EINE GESCHICHTE DER INNOVATIONEN
CNH repräsentiert eine Familie von Marken, die die Geschichte der Landmaschinen über drei Jahrhunderte hinweg geprägt haben.
View Working at CNH video transcript
(SPEECH)[UPBEAT MUSIC]
(DESCRIPTION)
Title, Working at CNH. A worker, framed by construction equipment, tends to crops in a field.
A farmer oversees the growth of verdant plants.
Text, Grow Together. A diverse group of young women at work in a number of office settings.
Text, Diverse.
Workers in a warehouse. People hard at work in office settings.
Text, Inclusive. A team works together in collaboration. A worker walks through an office. Workers assemble machines. Text, One Team.
Text, Flexible. A sports team; construction workers on the job; men working as a team.
Text, At the forefront of Precision Technology. Images of technology and agricultural equipment in the field.
Using technology to modernize a wheelchair and modify a vehicle. Text, Digitalization.
Text, Electrification. Alternative fuels.
Text, Well Being. A dad with his baby on an outdoor swing. A couple of surfers head into the ocean.
Text, Our people make the difference. The faces of a diverse group of smiling people.
Text, Join us on our journey.
Careers at CNH dot com.
BAUEN SIE SICH EINE KARRIERE MIT BEDEUTENDER ARBEIT AUF
Arbeiten Sie mit uns an vorderster Front in den Bereichen Präzisionstechnik, Automatisierung, Elektrifizierung und alternative Kraftstoffe. Werden Sie Teil eines Teams, das mit innovativem Denken und inspirierter Kreativität etwas bewegt.
View CNH Corporate Video – We Never Stop Breaking New Ground video transcript
(SPEECH)[INSPIRATIONAL MUSIC]
(DESCRIPTION)
Logo, CNH. The sun casts its rays over an expansive wheat field. Text, Feed Generations.
(SPEECH)
SPEAKER: When you’re part of a company that’s helped feed generations, build cities, and transform
industry time and time again, it’s easy to rest on your laurels. But that’s not us.
(DESCRIPTION)
Sophisticated farming equipment plows through a wheat field.
(SPEECH)
At CNH, we never stop breaking new ground.
(DESCRIPTION)
Rectangular bales of wheat are deposited from the harvester onto the field.
(SPEECH)
In an ever-changing world with never-ending challenges, too much depends on what we do.
(DESCRIPTION)
Two farming professionals on the field, engaged on a cellphone and making notes on a clipboard.
(SPEECH)
It’s a singular focus shared by each and every member of our team.
(DESCRIPTION)
Technicians tending to farming equipment on the field. A farm worker feeds grain to a heifer cow.
(SPEECH)[INSPIRATIONAL MUSIC]
(DESCRIPTION)
Combine harvesters.
Text, Innovation.
(SPEECH)
Breaking new ground leads us to innovations that combine the strength of our past with the intelligence of
tomorrow; creating customer focused solutions for real world problems;
(DESCRIPTION)
Complex farming machinery tills the soil, farms the land.
(SPEECH)
providing alternative fuels for ever-changing needs;
(DESCRIPTION)
In the field, grain is transferred from one farming vehicle to another.
(SPEECH)
autonomous, automated, and precision systems that streamline production and boost profitability.
(DESCRIPTION)
Earth-moving excavators on the field.
(SPEECH)
Breaking new ground guides us to greater productivity, allowing us to do more with less.
(DESCRIPTION)
An office worker engages with three computer monitors.
(SPEECH)
In a fast-moving world, we stay a step ahead, forecasting challenges, and finding future-proof solutions,
and supporting time-honored skills with cutting-edge science.
(DESCRIPTION)
In the field, a worker taps on a tablet.
(SPEECH)
For us, breaking new ground also goes beyond machinery, which is why we continue our commitment to
sustainability. With alternative fuels, and electrification, lower emissions, and less waste, we’re meeting
the challenges of a changing world.
(DESCRIPTION)
A mother and child hold hands in a field, watching windmills rotate.
(SPEECH)
From the farm fields to the executive office, finding new ways to improve, challenge, and transform is at
the core of all we do.
(DESCRIPTION)
A factory operator wears a shirt with the company logo, New Holland – Agriculture.
(SPEECH)
For the people working to feed the world and build for the future, every day is our chance to make a
difference. We’re CNH, breaking new ground, relentlessly working for a brighter future.
(DESCRIPTION)
Logo, CNH. Breaking New Ground. Innovation; Sustainability; Productivity.
CNH: Wir hören niemals damit auf, neue Wege zu beschreiten, also Breaking New Ground
View Raven Interns: Solving Real Chaleenges video transcript
(SPEECH)[MUSIC PLAYING]
(DESCRIPTION)
An instructor writes on a whiteboard, checking the boxes: Perform E V T testing. Evaluate.
(SPEECH)
SPEAKER: Raven interns are solving real challenges so we can help farmers serve the world.
(DESCRIPTION)
OMNi Power machines farm the land.
(SPEECH)
Our interns enjoy the full Raven experience, from one-on-one mentorship with experts in the field to
learning sessions and making cutting edge agriculture technology and products come to life. We don’t just
have interns– we depend on them. Join a team where your passion finds purpose.
(DESCRIPTION)
Logo, Raven. Text, raven i n d dot com slash interns.
Raven-Praktikantinnen und -Praktikanten: lösen echte Herausforderungen
View CNH Corporate Video – We Never Stop Breaking New Ground video transcript
CNH: Wir hören niemals damit auf, neue Wege zu beschreiten, also Breaking New Ground
View Raven Interns: Solving Real Chaleenges video transcript
(SPEECH)[MUSIC PLAYING]
(DESCRIPTION)
An instructor writes on a whiteboard, checking the boxes: Perform E V T testing. Evaluate.
(SPEECH)
SPEAKER: Raven interns are solving real challenges so we can help farmers serve the world.
(DESCRIPTION)
OMNi Power machines farm the land.
(SPEECH)
Our interns enjoy the full Raven experience, from one-on-one mentorship with experts in the field to
learning sessions and making cutting edge agriculture technology and products come to life. We don’t just
have interns– we depend on them. Join a team where your passion finds purpose.
(DESCRIPTION)
Logo, Raven. Text, raven i n d dot com slash interns.
Raven-Praktikantinnen und -Praktikanten: lösen echte Herausforderungen
