Product Development
CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture and STEYR, supplying 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success, driven by its purpose of Breaking New Ground. As a truly global company, CNH Industrial’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
As an Aftermarket Product Marketing Specialist, you will develop and implement customer driven products and marketing strategies to support the growth of a product family or brand, primarily in the agriculture market.
- Develops and implements customer driven products and marketing strategies to support the growth of a product family or brand, primarily in the agriculture market.
- Work with the assigned suppliers, engineering, sales, and other relevant teams to accurately translate market demands into products and services.
- Oversees assigned products by developing strategies for pricing, design, marketing, advertising, packaging, and future product planning to sustain the product family’s lifecycle.
- Collects and classifies new product ideas or strategic product extensions to support evaluation of their potential to address customer needs and to achieve goals in revenue growth and market share.
- Optimizes internal tools to enhance product visibility, marketing content, and part ownership, driving customer satisfaction while elevating organizational standards.
- Liaises with product/brand management, mainly agriculture, to ensure effective planning and co-ordination of advertising/public-relations and promotions for new products.
- Other related duties as assigned.
This position pays: $72,750 – $97,000 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
- Bachelor’s degree in a relevant discipline with a minimum of 6 years of relevant experience or
- High School Diploma with 10 years of relevant experience.
CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information!
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal “EEO is the Law” poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnh.com.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
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